In simple words is to generalize or give to a group or society a cuality, that can be positive or negative. In other words is "to put every together in the same bag". Stereotypes are always, with us, we always used them, to refer to other groups or nations, for example: when we refer to Germans, we instantly said Nazis, and when we saw a person with Asian features, we instantly said that he or she is Chinese.
They are different causes, like ignorance (to speak about a group or society you don´t know, will take you to speak wrong things about them). Other cause, is media, when you saw a poster of a car, a Mercedes Benz, for example, it says "Mercedez Benz is luxury in 4 wheels. Here is a stereotypo, saying that all the cars of Mercedes Benz Company are luxury cars.
Stereotyping can be, as I said at the beginning, in a positive or in a negative way. Ignorance, almost always, leads to create sterotypes in a negative ways. And media, will leads to create sterotypes in a positive way, specially when they try to promote something (posters, comercials, etc.).
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