Media Power on Society – Celebrity Influence on Youth Culture

Media, nowadays, is very important. because in a way, media shape our culture. I mean, media is all around us, in newspapers, TV, Internet, etc. A problem that society have is that we have too much credibility of what media said, so we get convince very easily when we saw (or read) something in newspaper, for example. 

Media is very powerfull and have a huge influence in our society, because they choose what to share to the society and in what way. As I said, we believe in media, so we believe all that media tell us, but we don´t think about that media is presented by humans, and as they are humans, media isn´t perfect. Media isn't perfect because in some cases it present biased information, fake information, etc. 

In youth people the influence by media is bigger. Sometimes we saw a persuasive technique used by media, that is the used of a celebrity. For example if a 15 years old boy saw a comercial in wich Messi said 'use this thing' (and the boy is a big fan of Messi), we will be convince by this comercial, because the message that it gaves to the kid, is that he can be like Messi using the product that he is promoting. Media throughout the time passes, media becames more important, with more power and more influence in the society.

Finally I want to share with you a interesting phrase that I get from a comic, that said: 'Relax... your friendly media conglomerate, will decide what you need to know'.