Area to which the task is linked. (Please include the sub topic to which it is linked)
Language in Mass Communication; Persuasive language in Media.
Activity type: Oral Presentation.
In the table below, candidates must list the source of all support materials that relate to the presentation. (You should also attach a properly formatted bibliography, as appropriate.)
Title of Work/Text
|
Author
|
Text Type
|
| Persuasive language in media text. | Iris Breuer & Melanie Napthine with Rosemary O’Shea | |
| We choose to go to moon. | John F. Kennedy | Political Speech |
| Victory Speech in South Carolina | Barack Obama | Political speech |
Title of Work/Text
|
Author
|
Text Type
|
| Safe a Life | Safe a Life Company | Advertisement |
| 'Will To Win' | Nike | Advertisement |
| Axe | Advertisement |
The objective of this task was to comprehend in a
better way how persuasive language is used by media in different types of text
or advertisement, showing the different techniques that media present.
First we (me and my partner) mention the
techniques that media used (rule of three, use of celebrity, etc) and the
definition of the clue words of the presentation. Then we put those texts that
the tables above show, and later we explain who persuasive language is
presented and the different elements that tell us that this type of language is
in those texts. I think that this is the better way to explain something,
because, you explain through the examples, making your explanation simpler.
In my personal opinion, with this presentation, I
learned that media have a powerful persuasive power. I mean, for example the ‘Save
a Life’ ad is very persuasive using that strong connection with emotive
language (in this case the picture of the girl that got hit by a drunk driver).
Also the Nike ad was a very persuasive or inspiring one, because it present
many techniques (celebrity, rule of three, alliteration, etc) that make the
perfect combination of that feel of ‘I want to be like him’ with I very
interesting phrases on it.
Also during this work, I realized that 'we are
victims' of persuasive language. Persuasive language is all around us, in
different things and with different objective behind this and sometimes with a ‘hidden
persuasive objective’ such us nationalism in John F. Kennedy speech.
Bibliography:
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