Language used in this ad, may convince people, trying to say that in this world health isn't the most important thing. It's related with what we see in young people nowadays 'you only live once', so they live their lifes in a crazy way without taking care of their health. Cigarettes marke generates a lot of money and it's very powerfull nowadays. Some countries and doesn't allowed to advertise cigarretes. I think this is ok, with small steps they are destroying cigarret market. This cartoon it's more like a parody, created by Morris, in which he criticates the way tobacco people think about, giving more importance to money in stead of health of people.
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