FOA Planning Guide

Class Concepts

• Persuasive Language in Media
• Ideas from different political speeches (Obama-Keneddy), different ads, and essay of Iris Breuer & Melanie Napthine with Rosemary O’Shea,etc.

Sources

http://www.insightpublications.com.au/pdf_preview/Persuasive-Language-in-Media-Texts-10-pages.pdfhttp://changingminds.org/techniques/language/persuasive/persuasive.htm 
http://www.managetrainlearn.com/page/an-appeal-from-Aristotle 
http://medialiteracyproject.org/language-persuasion 
http://www.famous-speeches-and-speech-topics.info/speech-topics/persuasive-speech.htm 
http://www.speechgems.com/persuaders.html 
http://www.famous-speeches-and-speech-topics.info/presidential-speeches/john-f-kennedy-speech-we-choose-to-go-to-the-moon.htm

• Thesis: Language is not only superficial. When we read somethin we have to be aware that language in Media have many hidden message to convince or persuade people, with different techniques.
• Media trying to persuade us is something that affect all of us nowadays, because of the world we are living in it. Persuasion is a very powerfull and frequent element.

TEXT

• This investigation would help me to understand better and know some new techniques uses by the people and the Media, to persuade us.

Research

• In this presentation we will present our point of view, supported with our analysis based on what we have learned.
• The important elements of this presentation would be the verb 'to persuade', the techniques uses such us emotive language, the 'three rule', etc.
• Iris Breuer & Melanie Napthine with Rosemary O’Shea, are the author that we extract the ideas from.

Tobacco Cartoon analysis

Language used in this ad,  may convince people, trying to say that in this world health isn't the most important thing. It's related with what we see in young people nowadays 'you only live once', so they live their lifes in a crazy way without taking care of their health. Cigarettes marke generates a lot of money and it's very powerfull nowadays. Some countries and doesn't allowed to advertise cigarretes. I think this is ok, with small steps they are destroying cigarret market. This cartoon it's more like a parody, created by Morris, in which he criticates the way tobacco people think about, giving more importance to money in stead of health of people.

internet research

• Anti-advertisment: brake all rules about what ads are about.
• Philanthropy: love to human, human as the center or point of interest or more important thing to analyze.

• Jamming: cultural balance.  to "expose the methods of domination" of mass society to foster  progressive change.
• Parody and Pastiche: parody is kinda joke of something. For example we have Scary movie, that is a parody (they laught about) of other real scary movies.

http://es.wikipedia.org/wiki/Culture_jamming

http://www.sfu.ca/cmns/223d1/anti-ads_(12).htm

http://en.wikipedia.org/wiki/Culture_jamming

Rule of three research

The rule of three is a technique that is used to persuade people. We can find it in many political speeches, religion, public safety, comedy, fairy tails etc.. The effect that it generates is to create a phrase, in a funier way, that remain in our head, for example it can be a rhyme. 

Now I will put some examples of the rule trhee, that I find more linked to the political aspect:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be”- Gen. Douglas MacArthur

• “This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” - Sir Winston Churchill

• “Life, liberty, and the pursuit of happiness”- th e American Declaration of Independence

Source: http://www.presentationmagazine.com/rule-of-three-836.htm

Activity page 168

Ad Analysis

The tone of this text is ironic, trying to show that Volkswagen present a first-class products and service. The register is formal reffering to the 'high standar of quality of the company'. But, also it makes kinda a joke when it reffers to '1974 model...' and the date of the ad is January of 2008. The way the text is writtern and it's context grab our attention, because when we see this text we wait for a serious information, not a joke. But I think that this is a good way of grabbing the attention, convining a joke with the real purpouse of the ad: to let us know the high quality of the Volkswagen products.

Mass Communication Mindmap

Communication Models

1)Shannon-Weaver model: Sender-Channel-Reciver
2)Plural transmition: Print media, Sound and motio picture recording, broadcast media, new media.
3)Harold Lasswell: questions: Who communicator? Says what? In which channel? To whom? With what effect?

Summary Mass Communication, March 8th

What is Mass Communication?

Mass Communication, or Media, is the means of communication that reach a large number of people. In other word is the way (channel) information is given to a lot of people. Media can be:

• newspapers
• radio
• TV
• Internet
• magazines 
• ads
• films

Key Questions when we analyze Media:

How does media work?
How does media produce meaning?
How is media organized?
How does media construct reality?